Client: JuliTrends
Sector: E-Commerce, Fashion Retail
Regions: Uganda & UK
My Role: Creative Direction, Production, Styling, Photography, Content Creation
JuliTrends curates elegant and comfortable fashion pieces, specialising in high-quality kaftans and statement attire. Catering to both sophisticated, older clientele seeking timeless luxury, and younger shoppers in search of premium styles for events and everyday wear, JuliTrends embodies a fusion of cultural heritage and contemporary elegance.
Creative Challenge
The primary challenge was to elevate the online presence of JuliTrends, creating a visually cohesive and inviting digital experience capable of bridging cultural authenticity with modern accessibility. The goal was to appeal equally to first-time visitors and returning customers, reflecting a consistent quality that nurtures trust and loyalty.
Visual Brand Direction
Ensured a consistent, aspirational identity reflective of JuliTrends' dual heritage.
Photography & Styling
Produced high-quality e-commerce imagery (on-body and flat lay), showcasing product clarity, fabric textures, and inclusive styling appropriate for diverse age demographics.
Content & Communication
Crafted story-driven visuals, planned strategic layouts, and consulted closely with the founder to maintain authenticity and visual appeal.
Market-Aware Design Thinking
Guided intuitive website design and pricing strategies attuned to varying local and international market sensitivities.
Outcome
The collaboration yielded a sophisticated yet welcoming online presence, enhancing JuliTrends’ market positioning and effectively communicating its distinctive blend of cultural richness and modern style. This refreshed identity strengthened customer engagement across generational lines and reinforced brand loyalty through elevated visual storytelling.
www.julitrends.com is now live!
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