HAWKSMOOR 300 | Event Brand Designer
Visual identity, brand application, and cultural placemaking
Hawksmoor 300 is a cultural placemaking campaign rooted in the restoration of St Anne’s Limehouse—a Grade I-listed Baroque church in East London. The visual identity system was designed to honour the building’s rich architectural legacy while opening it up to younger, more diverse publics through bold, inclusive, and contemporary storytelling.
The reverse of the trifold distills the campaign’s values—welcoming, historic, creative—into a concise, public-facing message. The tone is civic yet accessible, drawing attention to the church’s layered history and inviting readers to imagine its future as a living cultural space.
Inside the trifold, practical information sits alongside visual storytelling. Event listings, brand colours, and the simplified tower icon guide readers through the campaign’s vision with clarity. The design balances energy and reverence—grounded in Hawksmoor’s geometry but alive with local colour.
The campaign banner reinterprets classical motifs into a vibrant, high-contrast design for outdoor visibility. The logo and colour palette adapt elegantly across formats—capturing attention while anchoring the campaign in both place and purpose.
A comprehensive design system.
From logo variants and colour logic to tone of voice and merchandise, the brand book offers a flexible visual system that can scale across digital and print. Each element was created to be accessible to collaborators, allowing the identity to grow with the space itself.
The A5 booklet serves as a tactile, takeaway archive of the campaign—blending editorial texture with architectural photography and historical references. Designed to be both informative and beautiful, it extends the project’s narrative beyond the event itself.
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