Juli Trends is an online fashion boutique curating elegant, comfortable pieces from Uganda and Turkey, with a focus on high-quality kaftans and standout statement wear. The brand serves both older women with a love for timeless, luxurious fashion and younger customers seeking premium outfits for holidays, events, and everyday style. Its offerings reflect a blend of cultural richness and modern flair.
As the lead creative behind their visual strategy, I supported Juli Trends in crafting a cohesive, elevated brand presence that bridges cultural heritage with digital accessibility. This included e-commerce photography, styling consultation, and layout recommendations tailored for diverse audiences. By developing a refined yet inviting look and feel, the brand was able to better position itself for both first-time shoppers and loyal clients drawn to its consistent quality and warmth.
Our collaboration prioritised clarity, consistency, and customer trust. From clear garment presentation to intuitive navigation and a pricing strategy that respects value across customer tiers, the Juli Trends page reflects the brand’s dedication to style and substance. Through considered visuals and storytelling, we translated Juli Trends’ rich offering into an aspirational, authentic online experience that resonates across borders.
Creative Direction & Strategy
Visual brand direction.
Story-driven e-commerce presentation.
Cohesive styling for cross-generational appeal.
Audience-aligned brand positioning.
Photography & Styling
E-commerce photography (fashion and accessories).
Flat lay and on-body styling for online platforms.
Colour and fabric presentation for digital clarity.
Styling for diverse age groups and cultural aesthetics.
Content & Communication
Creative consultation with brand founder.
Website imagery planning and shotlisting.
Visual storytelling for online platforms.
Strategic layout and asset planning.
Market-Aware Design Thinking
Website Design optimised of ease of use
Value-based pricing strategy support.
Local and international market sensitivity.
Tailored visual approach for premium and accessible tiers
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